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About the show

The trade show that’s revolutionizing souvenirs, tourist gifts, and summer fashion in Spain

SOUVENIR EXPO SPAIN

About Souvenir Expo Spain?

The only professional trade show in the souvenir, tourist gifts, and summer fashion channel sector.

  • A fair specialized in the souvenir industry, tourist gifts, and items sold through tourist channels.
  • A national and international meeting point for all professionals in the sector.
  • An ideal environment for business development, networking, and discovering new clients and opportunities.
  • It is a unique trade show in Europe.
souvenir expo spain

Why Spain?

  • Second most visited country in the world.
  • Spain welcomed 93.8 million foreign tourists in 2024, a 10.1% increase compared to 2023.
  • International tourists spent €126.282 billion, representing a 16.1% increase from the previous year.
  • Top source countries: United Kingdom: 18.4 million tourists, France: 12.9 million tourists, and Germany: 11.9 million tourists.
  • Most visited autonomous communities: Catalonia: 19.9 million tourists, Balearic Islands: 15.3 million tourists, and Canary Islands: 15.2 million tourists, a 9.1% increase.
  • Spain has more than 57,000 stores in the souvenir, tourist gift, and summer fashion sector.
Scope of the exhibition

Souvenir Categories

A professional trade show featuring the best in souvenirs, summer fashion, gifts, and tourism products, designed to connect supply and demand in one place.

  • Glass Products
  • Evil Eye Beads
  • Tiles and Ceramics
  • Cups
  • Wooden Products
  • Woven and Print Wallets
  • Polyester Products
  • Magnets
  • Metal Novelties
  • Keyrings
  • Jugs
  • Copper Products
  • Rugs and Carpets
  • Wine
  • Olives and Olive Oil
  • Dried Fruits and Nuts
  • Chocolate and Confectionery
  • Charcuterie
  • Spices
  • Cheese
  • Beachwear and Beach Products
  • Swimsuits and Bikinis
  • Sandals and Slippers
  • Pareos and Kimonos
  • Beach Bags
  • Shorts and T-Shirts
  • Hats
  • Leather Goods
  • Football T-shirts
  • Sports Scarves
  • Sportswear
  • Suitcases
  • Pillows
  • Bracelets and Necklaces
  • Earrings
  • Natural Stones
  • Rosaries
  • Bangles
  • Watches
  • Brooches
  • Wooden Products
  • House Furnishing Products
  • Glassware
  • Ceramic Ware
  • Paintings
  • Marble & Stone Products
  • Metal Decoration Products
  • Picture Frames
  • Religious Products
  • Wall Clocks
  • Mussel and Shells
  • Soaps
  • Creams
  • Gels
  • Air Fresheners and Essential Oils
  • Perfumes
  • Sunscreens
  • Sponges
  • Bookmarks
  • Postcards
  • Notebooks and Agendas
  • Travel Guides
  • Bags
  • T-Shirts
  • Lighters
  • Keyrings
  • Kitchen aprons
  • USB sticks
  • Power Banks
  • Stuffies
  • Plastic Toys
  • Dolls
  • Pool and Outdoor Water Toys
  • Wooden Toys
  • Party Accessories & Supplies
Directions

Venue & Dates

9-11 of Januray 2026

Situated in the heart of Barcelona, Fira Montjuïc stands out as the preferred venue for global enterprises and organizations seeking a centrally located, expansive, and adaptable space for hosting events in the vibrant Catalan capital. This historic venue boasts convenient accessibility, seamlessly connected to the local public transport network, facilitating easy travel to both the metropolitan center and the nearby El Prat International Airport, located just 15 kilometers away.

Location

Av. de la Reina Maria Cristina, s/n, Sants-Montjuïc, 08004 Barcelona, España

Parking

Parking at Fira Montjuïc is made convenient with facilities located on the venue’s periphery, accessible from both Carrer Lleida and Avinguda Reina Maria Cristina.

Public transportation

Line 9 Sud operates a direct route from the airport to the city, seamlessly connecting with three major metro lines. This extensive connectivity ensures that nearly all parts of the city have convenient access to Fira Montjuïc. The primary station at the venue is aptly named Espanya, serving Lines 1 and 3 for added accessibility.

Visiting Hours

9-10January 2026
09:30 – 18:00

11 January 2026
09:30 – 15:00

 Exhibitor & Visitor Profiles

Exhibitor Profile

  • Manufacturers
  • Producers
  • Importers
  • Wholesalers
  • Distributors
  • Artisans
  • Associations
  • Craftsmen
  • Small Businesses

Visitor Profile

  • Souvenir Shops
  • Boutiques and Clothing Stores in Tourist Areas
  • Chain Stores
  • Wholesalers
  • Retailers
  • Distributors
  • Export Companies
  • Professional Purchasing Authorities
  • Mini Markets in Tourist Areas
  • Museums
  • Airports Duty Free Companies
  • Hotels
  • E-Commerce Websites

Organizer

Souvenir Expo Spain is organized by Rota Exhibitions, a company specializing in the organization of B2B exhibitions. With over 40 years of experience and more than 650 successful events, Rota Exhibitions owns the most modern exhibition center in Athens, the Metropolitan Expo. Headquartered in Athens, the company also has offices in Istanbul and now in Spain.

Souvenir Portfolio & Other Events

Souvenir Expo Spain is part of the Souvenir Expo portfolio, a series of leading industry events in Europe and beyond. Discover our international trade shows dedicated to souvenirs, tourism products, and fashion.

Souvenir Expo Greece
Athens, Greece | Established in 1984

  • 895 exhibitors (5% international)
  • 2,084 unique industry visitors & 14,886 unique sector visitors
  • 45,000 m² exhibition space

Souvenir Expo Turkey
Istanbul, Turkey | First edition: 2021

  • 211 exhibitors (20% international)
  • 2,141 unique industry visitors & 9,372 unique sector visitors

25,000 m² exhibition space

Athens Fashion Trade Show
Athens, Greece | Largest fashion trade show in Southeastern Europe

  • Held twice a year (September & January)
  • Leading brands & professionals in the fashion industry
  • Metropolitan Expo, Athens